CN citizen opens ‘modern’ Stilwell salon

BY CHAD HUNTER
Reporter
10/30/2019 04:30 PM
Main Cherokee Phoenix
Ford Hair Co. owner Cassie Ford gives her husband, Shane, a haircut on Oct. 10 in Stilwell. CHAD HUNTER/CHEROKEE PHOENIX
Main Cherokee Phoenix
A new salon called Ford Hair Co. recently opened in Stilwell. The owner is Cassie Ford, a Cherokee Nation citizen. COURTESY
Main Cherokee Phoenix
Cherokee Nation citizen Cassie Ford owns and operates Ford Hair Co. along Highway 51 in Stilwell. COURTESY
STILWELL – A new salon in Stilwell is “bringing a touch of modern to small town, USA” thanks to a Cherokee Nation citizen whose goal is to offer quality and affordable service.

Cassie Ford, 30, of Greasy, owns and operates the Ford Hair Co. along Highway 51.

“I always worked for Cherokee Nation, but I had to travel an hour and 15 minutes to work,” Ford said. “I needed something closer, and I wanted to own my own business. So I just one day started talking about it and told (husband) Shane I wanted to go to cosmetology school.”

Ford grew up in Pawnee before attending Sequoyah High School, where she was a basketball standout. She later helped coach basketball and volleyball at SHS.

“I used to powwow when I was younger, and I had to learn how braid my own hair,” she said. “So, I’ve always been able to do braids. Then when I was working for the Cherokee Nation, all the girls always wanted me to do braids.”

Ford honed her salon skills at the Paul Mitchell cosmetology school in Fayetteville, Arkansas. At her shop, “Everybody is welcome.”

“Prices in northwest Arkansas are a lot higher than here,” she said. “I just wanted our community to be able to afford to come to us.”

Ford Hair Co. offers men’s and women’s cuts, perms, coloring, eyelash extensions and more.
“We’ll be offering nails and facials in the future,” Ford said.

The small business has already garnered regulars and rave reviews on social media.

“Cassie really cares about fixing/giving you what you want, yet doing it in a safe way to protect your hair,” one customer posted online. Another pointed to the “amazing atmosphere, amazing hair stylist” in a “beautiful building. Everything is brand new.”

Compliments were also given to salon employee Tera Dawson.

So far, the most popular services are colors and cuts, Ford said.

“I have a few color regulars and a few eyelash regulars,” she added.

The 2,000-square-foot building, which includes office space, is located on a 1-acre tract of land.
“In the first two years, I just want it to pay for itself,” Shane Ford said.

Ford Hair Co. is at 471332 Highway 51 on the corner of Flint Street and 51. Hours are 9 a.m. to 5 p.m. Monday through Friday and Saturday by appointment. For information, call 918-207-7199 or visit the salon’s Facebook page @fordhaircompany.
About the Author
Chad Hunter has spent more than two decades in the newspaper industry as a reporter and editor in Arkansas, Oklahoma and his home state of Missouri. He began working for the Cherokee Phoenix in late  ...
chad-hunter@cherokee.org • 918-453-5269
Chad Hunter has spent more than two decades in the newspaper industry as a reporter and editor in Arkansas, Oklahoma and his home state of Missouri. He began working for the Cherokee Phoenix in late ...

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