Bra fitting highlights Breast Cancer Awareness Month
Cynthia Acuff, business lingerie manager with Dillard’s store, compares two bras during a free bra-fitting event on Oct. 12 at the Three Rivers Health Center in Muskogee, Oklahoma. Acuff completes training twice a year to help women find their correct bra size and said approximately eight in 10 women do not wear the correct size bra. BRITTNEY BENNETT/CHEROKEE PHOENIX
Several bras were available for women to try on as part of the “Fit For the Cure” event on Oct. 12 at the Three Rivers Health Center in Muskogee, Oklahoma. For every individual who completed a free bra fitting, the Wacoal clothing brand donated $2 to the Susan G. Komen for the Cure organization. An additional $2 donation was also possible for every bra purchased at the event. BRITTNEY BENNETT/CHEROKEE PHOENIX
MUSKOGEE, Okla. – The Cherokee Nation’s Three Rivers Health Center and Dillard’s partnered on Oct. 12 to provide a free bra-fitting clinic at the health center as part of a “Fit For the Cure” event by the clothing brand Wacoal.
“You’d be surprised at the number of women who have never done this. We have some customers come in who have never had a bra fitting, ever,” Cynthia Acuff, lingerie business manager for Dillard’s in Muskogee, said. “They’ll come in to the store, try on something, then if it looks like it fits then that’s what they go with. And eight out of 10 women are definitely wearing the wrong size.”
Acuff has been with the company for more than 30 years and completes trainings twice a year to help women find correct bra fits, which only take 10 to 15 minutes.
“We go in and we do a measurement on you and once we do a measurement, then we use a specific bra that’s called our Wacoal fit bra to help determine your actual cup size that you will be needing for that bra,” Acuff said.
The event also assisted in highlighting Breast Cancer Awareness Month, which is in October. For every complimentary Wacoal bra fitting Acuff completed $2 was donated to the Susan G. Komen for the Cure organization. An additional $2 donation was possible for every Wacoal or b.tempt’d piece purchased at the fitting.
Since 2000, Wacoal has donated more than $4.7 million to help fund breast cancer research and community programs while raising awareness for screenings.
Acuff said she helps raise breast cancer awareness because her family has been affected by it.
“My grandmother had breast cancer,” she said. “She was a survivor of it. There’s a lot of people who have not survived from it, so if just coming in, that $2 may just be what needs to be done to find the cure for breast cancer.”
Acuff sad she can complete about 45 fittings in a five-hour event like the one at the health center.
“When they come in, they leave their bra on,” she said. ‘They just have to take their shirt off for us. We do the measurement, then we go out and collect bras that we believe is going to be their size. We will take in three different cup sizes, that way we can see which one is going to fit her better to make sure that the wire is in the right place for her.”
She recommended women look for several factors when bra shopping.
“You always want to make sure your bra is tacked in the middle, in the center, that way it separates you and then your wire needs to be back past your breastbone,” she said. “We want to make sure that your band does not move up and down because if it does chances are your straps are not going to stay on correctly. If you get the right support, the wire is doing the work. The straps are doing the work. If you are a bigger-size bust, the right bra is going to help you from not having back issues too because you’re going to be letting that bra do the work for you, rather than your back carrying you around.”
For those interested in a fitting, Acuff was expected to hold another fitting from 10 a.m. to 8 p.m. on Oct. 18 at Dillard’s located within the Arrowhead Mall in Muskogee. Each of the complimentary fittings and bra purchases will also be eligible for the $2 donation.
According to the Komen organization, American Indian and Alaska Native women have lower breast cancer rates than other groups, though it is the second-leading cause of cancer death among them.
From 2010-14, American Indian and Alaska Native women saw 82.2 new breast cancer cases per 100,000, compared to 127.7 for Caucasian women and 125.1 for African American women. In the same time period, American Indian and Alaska Native women averaged a morality rate of 10.8 per 100,000 cases, while Caucasian women averaged 21.2 and African American women averaged 29.2 cases.
According to the Komen organization, mammography screening rates are also “lower than rates among non-Hispanic white, non-Hispanic black and non-Hispanic Asian women.”
For more information, visit www.komen.org