Cherokee Phoenix going smaller with April issue
TAHLEQUAH – In an effort to expedite the newspaper to subscribers faster, the Cherokee Phoenix will be a bit smaller beginning with the April 2018 issue.
The Phoenix will go from a page height of 22-3/8 inches to 21-3/4 inches. The page width of 11-1/2 inches will remain the same. The shorter page will allow the Phoenix to be mailed in an envelope at a letter rate. It’s currently mailed without an envelope at a flat rate. The letter rate should allow the issue to get to subscribers a few days faster.
“In searching for ways to get the newspaper in front of readers quicker, we here at the Phoenix decided it would be best if the paper were mailed in an envelope,” Executive Editor Brandon Scott said. “By doing so subscribers should get their paper in a timelier manner.”
The envelope will also provide better protection for the monthly issues, guarding against rips and tears. “The added benefit of an envelope protecting the paper from the elements was also a factor in this decision,” Scott said.
It also negates the mandatory postage stamp and mailing address labels that subscribers see on Page 1 when they get the Phoenix at home.
“I think ultimately the smaller size of the paper will go unnoticed as it allows us to remove all the mailing labels and postage stamps from the front page, thus improving the overall aesthetic of the Cherokee Phoenix,” Scott said.
Along with the change in the newspaper, the Cherokee Phoenix is also asking readers to take its online survey beginning March 1.
Readers can go to https://www.surveymonkey.com/r/PHOENIXSURVEY2018
and fill out the survey. Newspaper subscribers will see a survey card in their envelope containing the April issue. Readers who complete the survey will have a chance to win a Cherokee Phoenix prize package, which consists of a Phoenix tote bag, shirts, a fleece jacket and office supplies.
The surveys help the Phoenix staff determine what type of content it should focus on to better please readers.
“Ultimately this survey helps us serve the Cherokee people better,” Scott said. “Any method we use to gather information is used to improve and give our readers what they want and need in a newspaper. I hope everyone will take a few minutes of their day to answer a few questions. Thank you in advance.”