OPINION: Is it time for a technology detox?
According to a recent Time magazine article, every day we check our smartphones about 47 times – about every 19 minutes – while spending approximately five hours on them.
It states there’s “no good consensus” about what that does to our “children’s brains” or “adolescents’ moods.” It also states the American Psychological Association has found that 65 percent of people believe “periodically unplugging would improve our mental health,” and a University of Texas study has found the “mere presence of our smartphones, face down on the desk in front of us, undercuts our ability to perform basic cognitive tasks.”
It further states that it’s not just us being weak for not getting away from our screens; our brains are being engineered to keep looking. Silicon Valley’s business model relies on us looking at their apps and products. The more “eyeball time” we give, the more money they make by selling our personal data. The article states we “are not customers of Facebook or Google, we are the product being sold.”
This is persuasive technology, the study of how computers are used to control our thoughts and actions. It “has fueled the creation of thousands of apps, interfaces and devices that deliberately encourage certain human behaviors (keep scrolling) while discouraging others (convey thoughtful, nuanced ideas),” the article states.
The article adds that Facebook “designers determine which videos, news stories and friends’ comments appear at the top of your feed, as well as how often you’re informed of new notifications.” The goal is to keep us looking longer, thus getting more personal info on us to their real customers – companies that buy this information.
It also states when our brains gets an “external cue, like the ding of a Facebook notification, that often precedes a reward,” there’s a burst of dopamine, a powerful neurotransmitter linked to the anticipation of pleasure.” This “trigger, action and reward” process strengthens the brain’s habit-forming loop.
“If you’re trying to get someone to establish a new behavior…computer engineers can draw on different kinds of positive feedback, like social approval or a sense of progress, to build on that loop,” the article states. “One simple trick is to offer users a reward, like points or a cascade of new likes from friends at unpredictable times. The human brain produces more dopamine when it anticipates a reward but doesn’t know when it will arrive…Most of the alluring apps and websites in wide use today were engineered to exploit this habit-forming loop.”
Pinterest works slightly different. It features pictures arranged so that users see partial images of what’s next. This piques the curiosity and has no “natural” stopping point, the article states, while offering endless content.
Not too many years ago, I could go most places without my cell. Nowadays I usually have it with me. Am I going to miss a call or text? What’s happening on Facebook? I need to text my buddy about the game I just saw, or that photo I just took needs posting.
Recently I read an article (again in Time) about a museum that annually holds an exhibit in which famous pieces of art are recreated with flowers. The museum considered banning cell phones because people would push and shove trying to get pictures. One woman said she felt guilty for simply looking at the art because she thought she was in the way of people trying to take pictures with their phones.
I don’t want to be one of those people who views life through a smartphone or tablet. Nor do I want my kids to be. But I can’t tell them to put down the screens if I can’t do it. I guess it’s time for a “tech detox” as Time magazine called it. I’ve decided to limit my screen time and start getting the bulk of my news again from print. (I can’t stand TV news.) I subscribe to Time, Runner’s World, Men’s Health and will most likely go back to a daily newspaper. I like the feel of pages between my fingers. I like how I can read it at any pace, set it down and come back to it. True, it’s delivered at a slower pace than digital news, but it’s usually more in-depth with better design.
I need to unplug for a while. I think my kids are at that point, too, and probably my wife. Maybe it’s time for a lot of us to re-evaluate our screen time and break those habit-forming loops.