TRU by Hilton coming to Tahlequah

09/14/2018 02:00 PM
Main Cherokee Phoenix
An artist’s rendering of the Cherokee Springs Plaza includes the Tru Hilton hotel, which will located west of Seven Clans Avenue behind Taco Bueno. COURTESY
TAHLEQUAH – Promise Hotels, a privately owned hotel development and management company, announced on Sept. 13 that it would build a Tru by Hilton at Cherokee Springs Plaza in Tahlequah.

According to a Cherokee Nation press release, the hotel will be located west of Seven Clans Avenue behind Taco Bueno.

The four-story, midscale hotel will feature 90 rooms and is on the leading edge of the brand’s Oklahoma presence, the release states.

“The Tru by Hilton brand is the newest and hottest brand among consumers, ideal for the Tahlequah market,” Promise Hotels CEO Pete Patel said. “The innovative design focuses on enhancing guest experiences and will accommodate both casino and convention guests. We’re bringing top-tier amenities at an affordable rate and are excited to help fuel Tahlequah’s growing tourism market.”

According to the release, the Hilton brand features a “vibrant and energetic design with more than 2,880 square feet of mixed-use lobby space for guests to work, play, eat and lounge.”

“The reimagined approach to hospitality enhances guest experiences and incorporates the convenience of technology through digital check-in and room selection, digital keys and complimentary Wi-Fi,” the release states.

Guests can also take advantage of the “Eat. & Sip.” market, visit the multifunctional fitness center and enjoy the build-your-own breakfast bar “Top It,” the release states.

“The addition of Tru by Hilton to Cherokee Springs Plaza is representative of our commitment to bringing quality businesses to the Tahlequah area,” Cherokee Nation Businesses Executive Vice President Chuck Garrett said. CNB is the site’s developer. “This hotel will provide guests with the Hilton experience at an affordable price and will help support Tahlequah’s growing tourism efforts while complementing the new casino just across the street.”

According to the release, Hilton launched Tru launched in 2016 and now has hundreds of properties under construction around the world.

CNB officials recently announced the addition of Newk’s Eatery, known for its culinary-driven menu, open kitchens and blue-ribbon ingredients at Cherokee Springs Plaza. The new location is projected to open in November and will be the first in Oklahoma for the brand in its nationwide expansion. The plaza is also home to the Stuteville Ford auto dealership, the area’s first Taco Bueno, a Buffalo Wild Wings and Tahlequah’s second Sonic Drive-In location.

According to the release, nearly 30,000 cars pass by Cherokee Springs Plaza daily, which is halfway between the Cherokee Nation’s W.W. Keeler Tribal Complex and Northeastern State University. About 3,500 CN employees work in Cherokee County, and more than 9,000 students are enrolled at NSU.

For more information, visit


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