TERO-certified Action Floors family owned for nearly 40 years

BY MARK DREADFULWATER
Multimedia Editor – @cp_mdreadfulwat
03/07/2019 08:00 AM
Main Cherokee Phoenix
Action Floors owner Jeff McCarty prepares an estimate for a customer. McCarty said he personally measures each job to “better connect” with customers. MARK DREADFULWATER/CHEROKEE PHOENIX
Main Cherokee Phoenix
Action Floors in Tahlequah, Oklahoma, has been in business for nearly 40 years. Cherokee Nation citizen Jeff McCarty owns it. MARK DREADFULWATER/CHEROKEE PHOENIX
Main Cherokee Phoenix
Action Floors contracted installer Tony Hayes puts the finishing touches on a plank flooring job in January. Hayes installed the original flooring in the house more than 20 years ago. COURTESY
TAHLEQUAH – For nearly 4o years, Action Floors has been family owned. However, it only recently became a Cherokee-owned, Tribal Employment Rights Office-certified business.

“I bought it last January 2018 from my father, but I’ve been in business with him for 25 years and I am Cherokee,” Action Floors owner Jeff McCarty said. “My wife Darla is an owner with me, but I own the majority of it. That’s how I was able to get TERO certified.”

McCarty said he started learning the business and how to install carpet when he was 14-years-old and continued for 15 years. He said he then began as a salesman for a different carpet company. He added that his uncle owned a store as well and it’s always been “a family thing.”

“I did that for a while then my dad brought me back here, and I started selling for him and eventually bought it from him,” he said. “My uncle also owned a store in Claremore, so it’s always been a family thing.”

Since then, McCarty has remodeled the showroom floor to showcase products such as carpet, tile, glue down and locking wood and waterproof vinyl plank. Action Floors also offers installation for all types of flooring as well as minor carpentry work such as installing baseboards and wood trim.

McCarty said he offers free estimates and personally goes out to measure each job to make a “better connection” with customers. As a small business, he said that is one of the things that sets him apart from big box stores such as Lowe’s, which opened in 2004. Another is the quality of work and products.

“If you want quality products that have a good warranty on them, that’s what we’re here for,” he said. “The do-it-yourself cheaper stuff, you can get that at Lowe’s, but it’s lower quality stuff. You’re not getting the quality you can get here.”

He said small businesses such as his need to stay open because it is important to keep Tahlequah’s economy going.

“Whether it’s me, or anybody, the mom-and-pop stores are the backbone of this town. When they’re gone, what do you have left in the town? If you don’t have the shops downtown that make Tahlequah a unique small town and have only the big box stores, then what do you have then?”

Action Floors is open from 8 a.m. to 5 p.m. Monday through Friday, and from 8 a.m. to noon on Saturday. For more information, call 918-456-8192.
About the Author
Mark Dreadfulwater has worked for the Cherokee Phoenix since 2006. He began as a graphic designer, a position that exposed him to all factions of the organization. Upon completing his j ...
MARK-DREADFULWATER@cherokee.org • 918-453-5087
Mark Dreadfulwater has worked for the Cherokee Phoenix since 2006. He began as a graphic designer, a position that exposed him to all factions of the organization. Upon completing his j ...

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